CVS Vintage Revival mission is to bring Cult Vintage Hi-Fi pieces to a new splendour.
Because the company works especially with turntable from the period between the 30's and 40's, the circular shape seemed immediately the key for create the Logotype.
The colours of the palette has been chosen to express the elegance and
the uniqueness typical of the objects that the company deals with.
A range of sober grays and greens with accents given by white and a deep black.
The main font is Futura, which shares the success story of the turntables.
Futura was in fact presented by Renner for the first time in 1933 during the V Triennale di Milano, finding a great success in a very short time.
The secondary font is an elegant serif, Didot.
Client: CVS Vintage Revival